MONACO – OCTOBER 20: (EMBARGOED FOR PUBLICATION IN UK TABLOID NEWSPAPERS UNTIL 48 HOURS AFTER CREATE DATE AND TIME. MANDATORY CREDIT PHOTO BY DAVE M. BENETT/GETTY IMAGES REQUIRED) Jamie Campbell-Bower attends ‘The Soiree Monegasque’ hosted by Roger Dubuis CEO Georges Kern to launch ‘Le Monegasque’ range at the Hotel de Paris on October 20, 2011 in Monaco, Monaco. (Photo by Dave M. Benett/Getty Images for Roger Dubuis)